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adidas-Reebok, an opportunistic acquisition part of the adidas Group's strategic intent
Adidas is a German company and Reebok is a U.S. company. How come both are owned by the same person? Is it like Flipkart and Myntra are owned by the same person? -
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Adidas Acquires Reebok, Closes Gap on Nike | Brand Finance
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Adidas and Reebok: Is Acquiring Easier than Integrating? | SpringerLink
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Adidas and Reebok Merger - Management Case Study (PDF file)
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Adidas Is Selling Reebok Because the Shoe Didn't Fit | Barron's
