![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_768%2Cx_523%2Cy_359/MTkyNzIxNzI3Mjk2MzgyMTUy/new-balance-players.jpg)
NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More
![Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com](https://sportshub.cbsistatic.com/i/r/2021/02/22/7eec5690-1178-4bfe-b3fb-f59353f48c49/thumbnail/1200x675/b146c76b59b3f825489df6a1690d79df/lindor-new-balance.png)
Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)