![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/thumb/msid-69256220,width-500,resizemode-4,imgsize=144812/-versus-his-MTV-red-carpet-look-here-in-2015-These-athletes-and-celebrities-who-were-typically-wearing-Jordans-with-baggier-style-pants-then-started-wearing-skinnier-tight-pants-and-the-traditional-chunky-sneaker-fell-out-of-vogue-Cohen-said-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
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![Travis Scott Air Jordan Low: Scott wore Nike Air Jordan 1 Low trainers on the red carpet | British GQ Travis Scott Air Jordan Low: Scott wore Nike Air Jordan 1 Low trainers on the red carpet | British GQ](https://media.gq-magazine.co.uk/photos/5d3705ba1ba7a80008e802f3/16:9/w_2560%2Cc_limit/20190723-Travis-Scott-03_b.jpg)
Travis Scott Air Jordan Low: Scott wore Nike Air Jordan 1 Low trainers on the red carpet | British GQ
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