![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/IBZKhK2XC6UcUCx2-Ggnz74KZIM=/1960x1470/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
![Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram](https://www.researchgate.net/publication/332330011/figure/fig4/AS:746166945853445@1554911471985/Share-of-total-revenue-per-brand-Source-StockX-When-looking-at-the-total-revenue-of.png)
Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram
![Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion](https://pbs.twimg.com/media/EbYyVycWkAAtzbM.jpg:large)
Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion
![The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value](https://www.sportsvalue.com.br/wp-content/uploads/2023/08/jordan-1.png)
The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value
Nike has really pushed the Jordan Brand over the last several years — and sales have exploded. Jordan Brand Annual Sales • 2018: $2.8… | Instagram
![In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World](https://fadeawayworld.net/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTkxNjU1OTEzNzEzNTc1NTg3/mj-nike-3-million.jpg)